News Releases

The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers CAMBRIDGE, Mass. --(BUSINESS WIRE)--Dec. 5, 2024-- Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™ , a comprehensive guide for buyers evaluating...

More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process CAMBRIDGE, Mass. --(BUSINESS WIRE)--Dec. 4, 2024-- According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative...

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Nov. 5, 2024-- Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2024 , with contract value (CV) at $315.2 million , down 5% compared with the prior year....

The must-attend event will empower B2B marketing, sales, and product leaders to adapt to changing buyer dynamics and achieve revenue growth CAMBRIDGE, Mass. --(BUSINESS WIRE)--Oct. 31, 2024-- Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America , being...

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Oct. 22, 2024-- Forrester Research , Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024 . The call will be available at Forrester.com . Investors who wish to hear the call should log on at least 15...

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Oct. 22, 2024-- According to Forrester’s (Nasdaq: FORR) 2025 technology and security predictions , 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026....

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Oct. 22, 2024-- According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions , rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as...

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Oct. 22, 2024-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions , as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions ( US$1 million or greater) will be processed through digital...

The event will help security, risk, and privacy leaders reimagine their security strategy and prepare for a new era propelled by advances in AI and quantum computing CAMBRIDGE, Mass. --(BUSINESS WIRE)--Oct. 1, 2024-- Forrester (Nasdaq: FORR) today announced the full conference agenda for Security &...

BNP Paribas Bank Polska S. A., Smart DCC , and DRÄXLMAIER Group to be recognised for aligning their technology strategies to accelerate business growth LONDON --(BUSINESS WIRE)--Sep. 23, 2024-- Forrester (Nasdaq: FORR) today announced that BNP Paribas Bank Polska S.A and Smart DCC are the 2024...