News Releases

Forrester Announces Full Conference Agenda For CX EMEA 2023

March 21, 2023
The event will share insights and actionable advice to help CX, B2C marketing, and digital leaders increase customer retention and drive revenue growth LONDON --(BUSINESS WIRE)--Mar. 21, 2023-- Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in...
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Forrester: Aligning Around The Customer Will Turbocharge Companies’ Growth Engines

February 21, 2023
Firms with high levels of alignment across customer-facing functions report 2.4x higher revenue growth and 2x higher growth in profitability than those without alignment CAMBRIDGE, Mass. --(BUSINESS WIRE)--Feb. 21, 2023-- According to Forrester’s (Nasdaq: FORR) customer-obsessed growth engine...
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Forrester: Generational Shifts Are Disrupting Traditional Business Buying Behaviors And Necessitate Reevaluating Go-To-Market Strategies

February 15, 2023
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors CAMBRIDGE, Mass. --(BUSINESS WIRE)--Feb. 15, 2023-- According to Forrester’s (Nasdaq: FORR) Younger Buyers Have Changed The Business Buying Landscape report​, Millennials and Gen Z constitute...
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Forrester Research Reports 2022 Fourth-Quarter And Full-Year Financial Results

February 9, 2023
Transition to the new Forrester Decisions platform on track CAMBRIDGE, Mass. --(BUSINESS WIRE)--Feb. 9, 2023-- Forrester Research, Inc. (Nasdaq: FORR) today announced its 2022 fourth-quarter and full-year financial results. Commenting on the results, George F....
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Forrester: Global Tech Spend Will Reach $4.4 Trillion In 2023 Despite A Turbulent Macroeconomic Environment

February 2, 2023
Software and IT services, fueled by cloud, will capture nearly two-thirds of global tech spend by 2027 CAMBRIDGE, Mass. --(BUSINESS WIRE)--Feb. 2, 2023-- According to Forrester’s (Nasdaq: FORR) Global Tech Market Forecast, 2022 To 2027 , in 2023, global tech spend will grow 4.7% to reach $4.4...
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Forrester Research To Broadcast Its 2022 Fourth-Quarter And Full-Year Earnings Conference Call

January 26, 2023
CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jan. 26, 2023-- Forrester Research , Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. Eastern time on Thursday, February 9, 2023. The call will be available at  forrester.com ....
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Nathaniel Rateliff & The Night Sweats To Headline Forrester’s 2023 B2B Summit North America

January 26, 2023
Event is the premier destination for B2B marketing, sales, and product leaders to drive revenue growth CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jan. 26, 2023-- Forrester (Nasdaq: FORR) today announced that popular rock and soul band Nathaniel Rateliff & The Night Sweats will perform live at Forrester’s...
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Forrester: The Best Defense For Business Leaders During The 2023 Economic Downturn Is A Proactive Offense

January 26, 2023
To navigate this downturn, CEOs will need to simultaneously reduce spending while continuing to invest in their organizations’ long-term strategy CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jan. 26, 2023-- According to Forrester’s (Nasdaq: FORR) “ Navigating The 2023 Downturn ” research, the current global...
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Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize Their Partner Ecosystems

January 23, 2023
CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jan. 23, 2023-- Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing , the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize...
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Forrester Introduces Customer Obsession Awards To Honor Organizations And Executives That Put Customers At The Center Of Everything They Do

January 18, 2023
CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jan. 18, 2023-- Forrester (Nasdaq: FORR) today announces its global Customer Obsession Awards for two categories: Customer-Obsessed Enterprise and Customer-Obsessed Leadership. These awards will recognize organizations and senior executives, respectively, who put...
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