Forrester is focused on building long-term, contract-value (CV) growth through predictable revenue streams. Our portfolio of services empowers executives at large enterprises to adapt to changing market dynamics quickly.
Macroeconomic conditions such as empowered customers and the shift toward digitization are propelling our clients to pivot to entirely new business models and accelerate their digital transformation efforts.
As a result, they are increasingly relying on Forrester for guidance and investing in long-standing partnerships to embed our ideas, strategy, data, models, and frameworks to fuel their business growth. These relationships span years, are widespread across the organization, and reach many executives and function areas — significantly contributing to CV growth.
Our goal is to grow contract-value (CV) bookings by double-digit rates every year through:
Improving client retention and engagement.
Enhance existing products with new digital features.
Increasing wallet share.
Identify cross-sell opportunities and focus on product innovation.
Driving new business.
Incent the salesforce on CV growth metrics.
Levers for CV Growth
Using a number of levers, our goal is to grow CV bookings by double-digit rates every year.
Forrester’s Client Value Proposition
Customer obsession is the foundation of our strategy and our research. We help firms center everything they do around their customers. Customer-obsessed firms grow faster and are more profitable.
We help our customers understand what is changing in their markets, provide guidance on how to achieve competitive advantage, and deliver actionable insights to execute on their vision. These three interrelated areas — vision, strategy, and execution — create opportunities for us to cross-sell products and services, critical to growing contract value.