Forrester Launches Tap
With Tap, consumers simply tap green, yellow or red for a brand or specific brand location to start the improvement process. They can either compose a Tap – a 140-character comment meant to highlight a great customer experience or improve a less desirable one – or browse previous comments to UpTap existing feedback that resonates with them. Users can join a Mob, a group of people with like-minded Taps to amplify their voice.
"Tap is designed to improve the world by harnessing the wisdom of the crowd in real-time – to commend excellent experiences or pinpoint suggestions on how brands can improve," said
Today, brands are competing for customers experience-by-experience. To win the race for experience, it is crucial that companies can adjust and improve their experiences in real-time. Brands can gain access to improvement data that can be fed into their existing operational systems or surfaced with the Tap Platform. While companies have access to all Taps associated with the brands, Taps that align with key customer experience drivers can be flagged for prioritization. This alleviates analysis paralysis by focusing on the Taps, and subsequent suggested improvements, that will have the greatest return on investment for brands.
Availability
Tap is free and available for download on the
Resources
Please visit tap.forrester.com for more information.
About
Contacts:
Forrester:
1 617 613 6132
jisabella@forrester.com
View original content:http://www.prnewswire.com/news-releases/forrester-launches-tap-300527590.html
SOURCE