Forrester Launches Breakout Vendor Series, Highlights Innovative and Emerging Technologies and Providers
"Businesses need an edge to win, serve, and retain their ever-changing
customers,"
The breakout vendor series digs into five main areas that provide businesses with insight into key emerging technology vendors, covering their:
- Offering: What are the capabilities of the products and the technology?
- Scenarios: What are the scenarios and environments in which the company excels?
- Maturity: What is the company's go-to-market approach, channel strategy, and viability?
- Challenges: What are the potential pitfalls and areas that need improvement?
- Road map: What's next for the business and the products?
In the first batch of reports in the new series,
- Virtual and Augmented Reality Devices: Five breakout vendors that are driving employee effectiveness, customer interactions, and training/visualization across the board.
- Retail eBusiness: Four breakout vendors that are standing out because of their value propositions and ability to support customer experience cost-effectively.
- Big Data Integration: Three breakout vendors that are pushing boundaries around big data integration to get value faster.
- Sales Content Management (SCM): Four breakout vendors that are driving innovation around content creation, engagement, and analytics in SCM.
- SaaS Business Applications: Six breakout vendors that are standing out due to their track records of customer success and market approach.
Click
here for a deeper dive into the breakout vendor series, and contact
About
View source version on businesswire.com: http://www.businesswire.com/news/home/20160511006102/en/
Source:
Forrester Research, Inc.
Jenna Burpee, 617-613-5746
Public
Relations Manager
jburpee@forrester.com