Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize Their Partner Ecosystems
This Forrester Decisions service will help partner ecosystem marketing leaders develop, enable, and engage their partners to drive loyalty and amplify revenue growth throughout their ecosystem. Forrester Decisions for Partner Ecosystem Marketing will also help executives, functional leaders, and their teams plan for and pursue their most pressing priorities, including:
- Formulating a partner ecosystem marketing strategy.
- Planning and measuring for partner ecosystem success.
- Optimizing insights-driven partner demand.
- Modernizing the partner program.
- Enabling ecosystem partners.
- Winning mindshare through partner engagement.
- Building a world-class partner ecosystem marketing team.
“B2B organizations are experiencing tremendous shifts across their partner ecosystems,” said
Each Forrester Decisions service is built to empower leaders and their teams to move quickly, de-risk decisions, and save time and money through:
- Bold vision research to stay ahead of shifting customer and market dynamics and plan for the future.
- Curated tools and frameworks to conquer priorities and deliver on strategies with strategic models and plug-and-play templates. For example, the Forrester Partner Ecosystem Multiplier Model enables marketing leaders to build partner-obsessed organizations that drive alignment between partner ecosystem strategy, buyer and customer needs, partner success, and joint business outcomes.
- Hands-on guidance to accelerate progress and de-risk decisions with a tailored experience through analyst guidance sessions, peer discussions, and events.
Resources:
- Learn more about Forrester Decisions for Partner Ecosystem Marketing.
- Explore Forrester’s Planning Guide 2023: Channel Marketing report (client access required).
- Check out strategy insights for B2B marketing leaders.
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ikantor@forrester.com
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