Forrester: Digital Disruption to Drive China’s Tech Agenda in 2015
New report identifies the top ten priorities for
“2015 will be a critical year for
According to the report, technology strategy is changing in three dimensions:
1) Rapid innovation to address digital disruption from Internet companies;
2) Redesign of customer-facing software to renovate corporate brand;
Differentiation through software innovation is becoming one of the most
important strategies for firms to engage customers and establish brand
awareness. CIOs in
3) Consolidation of voice of the customer (VoC) programs to establish a holistic view of every unique customer across the entire life cycle.
Business units face the issue of selecting the best VoC program platform to meet everyone’s needs. CIOs must establish a holistic view of the customer life cycle unique to their business context and take responsibility for vendor selection and management of all channels, including social, web and mobile.
The CODE framework, recommended for business technology architecture, is detailed in the report to include seven trends that CIOs need to prioritize in their agenda for 2015. These trends are: predictive analytics, business agility, mobilization, the Internet of Things (IoT), develop and operations (DevOps), hybrid cloud, and business-oriented IT service management (ITSM) provided as a service.
For more information on the report, please visit: https://www.forrester.com/The+Chinese+CIOs+Agenda+For+2015+10+Initiatives+That+Can+Build+Your+Digital+Business/quickscan/-/E-RES118550
Deborah Ng, +65 9731 7754
Public Relations, Asia Pacific