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October 20
2014

Forrester: Digital Business Agility Top Priority For China Retailers

Forrester examines how retail innovators cope with China’s rising interest in eCommerce

BEIJING--(BUSINESS WIRE)--Oct. 20, 2014-- While China’s retail industry still serves Chinese consumers and resellers primarily through physical stores, a new Forrester Research, Inc. (Nasdaq: FORR) report finds that there is a rising focus on eCommerce. Business agility, the top priority for Chinese retailers, now requires new architectures to integrate offline and online operations. The new report by Principal Analyst Charlie Dai analyzes how China’s retail innovators, Suning, JD.com and Yihaodian, use agile offline to online (O2O) architectures to gain an edge as digital businesses.

“Internet companies are disrupting the retail industry in China and the growing online population of metropolitan Chinese consumers and resellers is adding fuel to fire,” says Charlie Dai, Principal Analyst at Forrester Research. “Traditional retailers need to focus on pervasive business agility and accelerate their customer-oriented digital business transformation through agile O2O architecture.”

Key takeaways from the research include:

1. Maximize Customer Experience with Digital Business Agility

Implementing a unified data platform using offline integration techniques is the first step in providing a consistent online and offline customer experience. An agile application framework leveraging predictive analytics, social platforms, and gamification is the key to pervasive customer engagement and high-performance eCommerce.

2. Expand Collaborative Ecosystem with the Cloud

Cloud solutions can help retail companies collaborate throughout the entire ecosystem with players including manufacturers, resellers, independent software vendors, and service providers. Retailers should help engage ecosystem partners for mutually beneficial growth.

3. Support Business Growth with A Reliable, Scalable System Architecture

Reliable infrastructure design is a prerequisite for traditional retail companies looking to launch their eCommerce offerings, while scalable application architecture is critical to support continuous business growth. Retailers should consider seamless consolidation of the two for operational excellence.

For more insights on the new research, please visit:

https://www.forrester.com/How+Chinas+Retail+Innovators+Built+Their+Agile+Architecture+Foundations/fulltext/-/E-RES116265

About Forrester Research

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. Visit www.forrester.com.

© 2014, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

Source: Forrester Research, Inc.

Forrester Research, Inc.
Deborah Ng, +65 6426 7016
Public Relations, Asia Pacific
dng@forrester.com