Forrester examines how retail innovators cope with China’s rising
interest in eCommerce
BEIJING--(BUSINESS WIRE)--Oct. 20, 2014--
While China’s retail industry still serves Chinese consumers and
resellers primarily through physical stores, a new Forrester
Research, Inc. (Nasdaq: FORR) report finds that there is a rising
focus on eCommerce. Business agility, the top priority for Chinese
retailers, now requires new architectures to integrate offline and
online operations. The new report by Principal Analyst Charlie Dai
analyzes how China’s retail innovators, Suning, JD.com and
Yihaodian, use agile offline to online (O2O) architectures to gain an
edge as digital businesses.
“Internet companies are disrupting the retail industry in China and the
growing online population of metropolitan Chinese consumers and
resellers is adding fuel to fire,” says Charlie
Dai, Principal Analyst at Forrester Research. “Traditional retailers
need to focus on pervasive business agility and accelerate their
customer-oriented digital business transformation through agile O2O
architecture.”
Key takeaways from the research include:
1. Maximize Customer Experience with Digital Business Agility
Implementing a unified data platform using offline integration
techniques is the first step in providing a consistent online and
offline customer experience. An agile application framework leveraging
predictive analytics, social platforms, and gamification is the key to
pervasive customer engagement and high-performance eCommerce.
2. Expand Collaborative Ecosystem with the Cloud
Cloud solutions can help retail companies collaborate throughout the
entire ecosystem with players including manufacturers, resellers,
independent software vendors, and service providers. Retailers should
help engage ecosystem partners for mutually beneficial growth.
3. Support Business Growth with A Reliable, Scalable System
Architecture
Reliable infrastructure design is a prerequisite for traditional retail
companies looking to launch their eCommerce offerings, while scalable
application architecture is critical to support continuous business
growth. Retailers should consider seamless consolidation of the two for
operational excellence.
For more insights on the new research, please visit:
https://www.forrester.com/How+Chinas+Retail+Innovators+Built+Their+Agile+Architecture+Foundations/fulltext/-/E-RES116265
About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm
serving professionals in 13 key roles across three distinct client
segments. Our clients face progressively complex business and technology
decisions every day. To help them understand, strategize, and act upon
opportunities brought by change, Forrester provides proprietary
research, consumer and business data, custom consulting, events and
online communities, and peer-to-peer executive programs. We guide
leaders in business technology, marketing and strategy, and the
technology industry through independent fact-based insight, ensuring
their business success today and tomorrow. Visit www.forrester.com.
© 2014, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
Source: Forrester Research, Inc.
Forrester Research, Inc.
Deborah Ng, +65 6426 7016
Public
Relations, Asia Pacific
dng@forrester.com
