Forrester Announces Full Conference Agenda For B2B Summit EMEA 2024
The event will equip B2B marketing and sales leaders with actionable insights to embrace genAI and transform their revenue processes to maximise buyer value
At B2B Summit EMEA, marketing and sales leaders will explore new research, models, and insights to drive growth in an ever-evolving, competitive market. With modern B2B buyers controlling their own buying journeys, the event will showcase research and include interactive sessions that will help organisations align their marketing, sales, and customer success teams around buyer and customer needs, and implement revenue process transformation. Additionally, B2B leaders will learn how to optimise their go-to-market performance by harnessing human and AI capabilities.
Noteworthy event sessions include:
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Beyond
The Breaking Point : It’s Time For A Revenue Transformation. This keynote will reveal why customers can no longer be an afterthought to revenue strategy and detail how leaders can transform their mindsets, practices, and culture to achieve results.
- Human + AI: Reinventing The B2B Buying Experience. In this keynote, leaders will learn how to adjust marketing and sales strategies as products and processes become more intelligent.
- Accelerate Growth With A Customer-Obsessed Strategy. This session will explore best practices for co-creating an actionable customer-obsessed growth strategy.
- The Future Of B2B Buyer Interaction. Learn about the rapidly changing AI capabilities that are impacting B2B engagement — both good and bad.
- Your MQL Addiction Costs You Millions. In this session, leaders will learn how moving to buying groups and opportunities improves conversion rates across the revenue process, driving efficiency of marketing and sales.
Forrester will also celebrate its B2B Return On Integration Honours and B2B Programmes Of The Year Award winners to recognise organisations that have had outstanding achievements in marketing and sales functions to drive revenue growth. In-person attendees in
"European B2B leaders are poised on the brink of a tumultuous year,” said
Resources:
- Register to attend Forrester’s B2B Summit EMEA.
- View the full agenda and speakers for B2B Summit EMEA.
- Learn about B2B Summit EMEA sponsorship opportunities.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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Press contact
hsegvich@forrester.com
Source: Forrester