Forrester Announces 2024 B2B Return On Integration Honorees And Program Of The Year Award Winners For North America
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Forrester’s 2024 B2B ROI Honors winners include:
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Verizon Business , one of the world’s leading telecom companies, co-created an AI-backed selling and real-time marketing ecosystem to optimize sales flows. In this keynote session, learn how Verizon Business’ cross-functional initiative has increased sellers’ productivity, enhanced marketing loyalty and growth program agility, and improved the company’s win and attach rates.
“Incorporating emerging technologies to optimize sales and marketing processes for our B2B products and solutions enabled
- DDI, a global leadership development company, executed a company-wide transformation by resetting its go-to-market strategy to focus on buyer needs. Learn in this keynote session how DDI’s transformation has helped the company overachieve its growth objectives, deliver a better customer experience for clients, and build a stronger employee culture.
“Alignment across key functions was critical to shifting our strategy to refocus on buyer needs,” said
- ADP, a leading global technology company providing human capital management solutions, saw an opportunity to double down on its focus on elevating the client experience through the launch of a new sales initiative. Learn more in this keynote session about how ADP’s efforts are driving both greater efficiency and experience enhancement.
“Our sales teams are laser-focused on the client experience, continuously looking for ways to enhance the offerings and implementation experience we provide,” said
Forrester’s 2024 B2B POY winners include the following companies. Each will share their success stories on stage at
- HCLTech — B2B Marketing Executives Award Winner. HCLTech will share its journey of how it transformed not only its brand but also its digital, employee, client, and prospect experiences.
- SheerID — Demand & Account-Based Marketing Award Winner. SheerID will discuss how a major transformation in its revenue process has fundamentally changed how sales and marketing work together.
- TE Connectivity — Portfolio Marketing Award Winner. TE Connectivity will detail its transformation from product-centric to solutions-based marketing, focusing on buyer needs and challenges.
- Splunk, a Cisco company — Partner Ecosystem Marketing Award Winner. Splunk will share how its Splunk Partnerverse program has reduced program complexity, provided digital experience transparency, and filled a gap in change management for the business.
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Border States — Revenue Operations Award Winner.Border States will outline how it built a marketing organization charter and implemented a new marketing planning process that allows marketing to be included in the company’s business planning cycle.
- Penske — Sales Award Winner. Penske will discuss the lessons it has learned in reimagining its sales rewards and target-setting methodology.
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New York Power Authority (NYPA) — Product Management Award Winner. NYPA will share how the organization transformed its product decision-making approach to allow for greater customer focus.
- Domo — Customer Engagement Award Winner. Domo will show how it centralized customer engagement to deepen customer connections, drive product adoption, influence pipeline, and increase customer advocacy.
“This year’s B2B Return On Integration Honorees and Program Of The Year Award winners are shining examples of how dedicated alignment across marketing, sales, and product functions can accelerate business growth,” said
Forrester further announced today that
Resources:
- Follow @Forrester and #ForrB2BSummit for updates.
- Learn more about Forrester’s 2024 B2B Return On Integration Honors and Program Of The Year Award winners.
- Visit here to discover previous Forrester B2B Marketing, Sales & Product Awards winners.
- Explore Forrester Decisions for B2B Marketing Executives, Forrester Decisions for B2B Sales, and Forrester Decisions for Product Management.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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ikantor@forrester.com
Source: Forrester