Forrester Opens Award Nominations To Recognize Excellence In B2B Marketing, Sales, And Product Functions
B2B organizations that align their growth engine will be recognized at Forrester’s
Nominations for both award categories are open to North American companies with more than 1,000 employees.
The nomination criteria for the two awards are as follows:
- B2B Return On Integration (ROI) Honors. These awards showcase organizations that have achieved strong cross-functional alignment across marketing, sales, and product functions — the B2B growth engine — to improve company performance and drive revenue.
- B2B Programs Of The Year (POY) Awards. These awards recognize outstanding achievements within a particular area in marketing, sales, and product functions, based on successful implementation of research, frameworks, and best practices to improve functional performance. To apply, an organization must demonstrate how it implemented a modern, revenue-focused strategy, process, or initiative to help the company grow.
Companies can review complete award nomination criteria and submit an entry here. The deadline to submit a nomination is
“For the first time, we are opening up the call for nominations for Forrester’s B2B ROI Honors and B2B POY Awards to all North American companies with more than 1,000 employees,” said
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