Summit will focus on the role of marketers in creating a
customer-obsessed organization to deliver superior digital experiences
in the age of the customer
SYDNEY--(BUSINESS WIRE)--Jul. 21, 2015--
Forrester
Research Inc.’s (Nasdaq: FORR) Summit
For Marketing Leaders returns to Sydney on September 15, 2015.
Entitled "Connect, Engage, Deliver", the Summit will focus on the
real-world solutions to critical challenges faced by marketing leaders
to connect and engage with today’s customers and how to nurture a
customer-obsessed imperative throughout the organization.
Michael Barnes, Forrester Research Vice-President and Research Director,
Asia Pacific, said: “Customer obsession is no longer an option for
technology leaders, it's a necessity. Forrester’s Summit For Marketing
Leaders will provide insight and solutions to connect with audiences,
engage with people in innovative ways, and deliver value quickly to lead
tomorrow’s customer obsessed organizations.”
The Summit will equip companies with a comprehensive understanding of
how to improve their customer experience (CX) quality and increase
customer loyalty in the age of the customer. In addition, the Summit
will officially launch the 2015
Forrester Research Customer Experience Index for Australia.
Forrester’s CX Index™ is the market’s leading customer experience
measurement and decision tool. The CX Index gives companies the ability
to measure the quality of their customers’ experience and connect those
measures to actions and results, as well as compare their CX performance
within and across industries. Forrester will also launch its CX Index
for India at its Summit for CMOs+CIOs in Mumbai on September 22.
Keynote speakers at the Summit include:
-
Shar
VanBoskirk, Vice President, Principal Analyst, Forrester Research
-
Jason
Bradshaw, Head of Customer Experience, Target Australia
-
David
Williams, Global Head of Customer Experience, Cochlear
-
Julie
Nestor, Vice President, Brand, Rewards and Digital Commerce,
American Express
The Summit is supported by Squiz, SugarCRM, MediaMath, Oracle, Marketo
and media partners CMO magazine Australia and Marketing magazineAustralia.
The event will take place at the Four Seasons Sydney, Australia on
September 15, 2015. For more information, please visit http://forr.com/ml15ua.
About Forrester Research
Forrester Research (Nasdaq: FORR) is one of the most influential
research and advisory firms in the world. We work with business and
technology leaders to develop customer-obsessed strategies that drive
growth. Forrester’s unique insights are grounded in annual surveys of
more than 500,000 consumers and business leaders worldwide, rigorous and
objective methodologies, and the shared wisdom of our most innovative
clients. Through proprietary research, data, custom consulting,
exclusive executive peer groups, and events, the Forrester experience is
about a singular and powerful purpose: to challenge the thinking of our
clients to help them lead change in their organizations.
© 2015, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150721006188/en/
Source: Forrester Research, Inc.
Forrester Research
Iris Leong, +65 6426 7016
PR Manager, Asia
Pacific
ileong@forrester.com
