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December 10
2014

Forrester: Digital Disruption to Drive China’s Tech Agenda in 2015

New report identifies the top ten priorities for China-based CIOs to transform their organizations into customer-obsessed digital enterprises

BEIJING--(BUSINESS WIRE)--Dec. 10, 2014-- Internet companies have intensified the competition in China, digitally disrupting every industry with new business and delivery models. A new Forrester Research, Inc. (Nasdaq: FORR) report identifies the top ten technology management priorities for China-based CIOs in 2015 that will help transform their organizations into customer-obsessed digital enterprises (CODE).

“2015 will be a critical year for China-based CIOs as they are facing more digital disruption than ever before,” says Bryan Wang, Vice President, Principal Analyst and Country Manager for Greater China, Forrester Research. “CIOs need to take the lead in digital business transformation and focus their business technology agenda to driving business growth.”

According to the report, technology strategy is changing in three dimensions:

1) Rapid innovation to address digital disruption from Internet companies;

CIOs in China must keep a close watch on emerging technologies to accelerate the ideation-to-commercialization process and address the requirements of digitally empowered customers with scale.

2) Redesign of customer-facing software to renovate corporate brand;

Differentiation through software innovation is becoming one of the most important strategies for firms to engage customers and establish brand awareness. CIOs in China need to align the “three Es” of customer experience – effectiveness, ease, and emotion – with product strategies.

3) Consolidation of voice of the customer (VoC) programs to establish a holistic view of every unique customer across the entire life cycle.

Business units face the issue of selecting the best VoC program platform to meet everyone’s needs. CIOs must establish a holistic view of the customer life cycle unique to their business context and take responsibility for vendor selection and management of all channels, including social, web and mobile.

The CODE framework, recommended for business technology architecture, is detailed in the report to include seven trends that CIOs need to prioritize in their agenda for 2015. These trends are: predictive analytics, business agility, mobilization, the Internet of Things (IoT), develop and operations (DevOps), hybrid cloud, and business-oriented IT service management (ITSM) provided as a service.

For more information on the report, please visit: https://www.forrester.com/The+Chinese+CIOs+Agenda+For+2015+10+Initiatives+That+Can+Build+Your+Digital+Business/quickscan/-/E-RES118550

About Forrester Research

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit www.forrester.com.

© 2014, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

Source: Forrester Research

Media Contact:
Forrester Research
Deborah Ng, +65 9731 7754
Public Relations, Asia Pacific
dng@forrester.com