New report identifies the top ten priorities for China-based CIOs to
transform their organizations into customer-obsessed digital enterprises
BEIJING--(BUSINESS WIRE)--Dec. 10, 2014--
Internet companies have intensified the competition in China, digitally
disrupting every industry with new business and delivery models. A new Forrester
Research, Inc. (Nasdaq: FORR) report identifies the top ten
technology management priorities for China-based CIOs in 2015 that will
help transform their organizations into customer-obsessed digital
“2015 will be a critical year for China-based CIOs as they are facing
more digital disruption than ever before,” says Bryan Wang, Vice
President, Principal Analyst and Country Manager for Greater China,
Forrester Research. “CIOs need to take the lead in digital business
transformation and focus their business technology agenda to driving
According to the report, technology strategy is changing in three
1) Rapid innovation to address digital disruption from Internet
CIOs in China must keep a close watch on emerging technologies to
accelerate the ideation-to-commercialization process and address the
requirements of digitally empowered customers with scale.
2) Redesign of customer-facing software to renovate corporate brand;
Differentiation through software innovation is becoming one of the most
important strategies for firms to engage customers and establish brand
awareness. CIOs in China need to align the “three Es” of customer
experience – effectiveness, ease, and emotion – with product strategies.
3) Consolidation of voice of the customer (VoC) programs to establish
a holistic view of every unique customer across the entire life cycle.
Business units face the issue of selecting the best VoC program platform
to meet everyone’s needs. CIOs must establish a holistic view of the
customer life cycle unique to their business context and take
responsibility for vendor selection and management of all channels,
including social, web and mobile.
The CODE framework, recommended for business technology architecture, is
detailed in the report to include seven trends that CIOs need to
prioritize in their agenda for 2015. These trends are: predictive
analytics, business agility, mobilization, the Internet of Things (IoT),
develop and operations (DevOps), hybrid cloud, and business-oriented IT
service management (ITSM) provided as a service.
For more information on the report, please visit: https://www.forrester.com/The+Chinese+CIOs+Agenda+For+2015+10+Initiatives+That+Can+Build+Your+Digital+Business/quickscan/-/E-RES118550
About Forrester Research
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Source: Forrester Research
Deborah Ng, +65 9731
Public Relations, Asia Pacific