Forrester Announces North American Recipients Of 2023 Customer Obsession Awards
Best Buy is the North American recipient of Forrester’s 2023 Customer-Obsessed Enterprise Award. The organization is being recognized for demonstrating a tangible customer focus across its leadership, strategy, and operations, helping the retailer thrive based on customer-first strategies and investments.
North American winners of Forrester’s 2023 Customer-Obsessed Leadership Award include:
Elizabeth Killinger, executive vice president, NRG, and president, NRG Home and Reliant, NRG Energy: Killinger is challenging her team to put customer needs at the center of every business decision. Through her efforts, US energy company NRG has created programs and guides to establish a consistent cross-functional framework for its customer-focused culture.
Aarthi Murali, chief customer experience officer, M&T Bank: In addition to identifying areas of opportunity to fulfill customers’ unmet needs, Murali is further shaping a customer-centric culture at M&T Bank, a leading full-service US bank, to improve customer and employee experience, empowering employees to understand how their roles connect to customers.
Amy Summy, executive vice president, chief marketing officer, and consumer lead, Labcorp: Summy has helped shape the healthcare company’s customer-centric rebrand, ensuring that Labcorp’s go-to-market approach is anchored in customer research and driven by customer needs.
“We congratulate the North American winners of Forrester’s Customer Obsession Awards for prioritizing their customers’ needs and going above and beyond to consistently deliver value to them,” said
Forrester Customer Obsession Award recipients will share their success stories at
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