Forrester Announces Full Conference Agenda For CX North America Live Virtual Experience
Exceptional customer experiences that outpace customer expectations and create differentiation for brands often require a deep transformation toward a new mindset and a new way of operating.
Noteworthy sessions at
- The Customer Obsession Advantage: This session will provide insight into how leaders can apply
Forrester's customer-obsessed operating model to their resources, priorities, and constraints; how to build the right roadmap to customer obsession for their company; and ways to inspire employees to develop customer-obsessed habits. - It Takes Hard Data And Soft Power To Ensure CX Success: This session will outline six priorities CX leaders should focus on to create a consistent, high-quality customer experience that aligns with their firm's expression of customer obsession. CX leaders who succeed at these priorities will drive customer loyalty, deliver business results, and justify greater investment in CX.
- Prepare For The Customer Renaissance: The pandemic has caused intensified consumer empowerment and self-reliance. This session will share insights into how brands can keep pace with empowered customers and what CMOs will need to do to pull ahead in the coming years.
- Solve Customer Mysteries With Quantitative And Qualitative Investigation: This session will explore how companies are applying quantitative and qualitative methods together to gain a better understanding of their customers — who their customers are, how they behave, what motivates them, and how they feel about their experiences.
- Design Lessons From A Pandemic Year: One of the six competencies of customer experience is experience design. Good design can spark positive perceptions in customers' interactions with a brand and lead to outstanding experiences. This session will share insights on how CX leaders can establish, scale, and evolve their design practice.
"The pandemic forced brands across industries to change their approach to customer experience on the fly," said
Resources:
- Register to attend
Forrester's CX North America . - View the full agenda and speakers for
CX North America . - Learn about
CX North America sponsorship opportunities. - Check out Forrester Decisions for CX leaders.
- Follow @Forrester and #FORRCX for updates.
About
Media Contact:
Amanda Chordas
Public Relations
achordas@forrester.com
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